Record quantities of younger grown ups are shunning booze — with much more than a 3rd of underneath-25s now teetotal.
Top rated reasons for Technology Z — those aged 18 to 24 — snubbing alcohol include things like hangover anxieties, emotional distress and soaring charges of nights out.
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Many kids also concern unflattering photographs of them drunk showing up on social media.
Youthful revellers who do partake want “statement drinks”, a report statements, with 37 for every cent preferring to sup on beverages that are trending on the internet.
Pretty much half stated their “online image” was at the back of their mind when consuming, often ordering “fancier” tipples such as cocktails or champagne — known as “liquid accessorising”.
And two-thirds reported they visited a bar for pub games or quiz nights rather than to get blotto.
A related volume agreed wellness was crucial while choosing their drink, with Gen Z opting for reduced or no-liquor choices an ordinary of 2.1 days per week — the best of any age group.
The study of 2,000 Brits by advert company Red Brick Highway found 27 per cent of all older people now class on their own as non-drinkers, up from 13 per cent two decades ago.
That determine jumps to 36 per cent for 18 to 24-yr-olds — up from 24 for every cent in 2022.
About 16 for every cent of older people detect as “flexi” — meaning they switch between booze and non-alcoholic beverages. And 57 for each cent describe on their own as drinkers.
Pink Brick Road said the survey really should be a wake-up get in touch with for the liquor business and battling pubs.
Manager David Miller claimed: “There are some amazingly favourable options for savvy manufacturers to align with or leverage.
“There is enormous economic option by catering to new behaviours rather than marching to the identical aged tune.”
