Google’s big week was a flex for the power of big tech

First: Gemini 2. It’s impressive, with a lot of performance updates. But I have frankly grown a little inured by language-model performance updates to the point of apathy. Or at least near-apathy. I want to see them do something.

So for me, the cooler update was second on the list: Project Astra, which comes across like an AI from a futuristic movie set. Google first showed a demo of Astra back in May at its developer conference, and it was the talk of the show. But, since demos offer companies chances to show off products at their most polished, it can be hard to tell what’s real and what’s just staged for the audience. Still, when my colleague Will Douglas Heaven recently got to try it out himself, live and unscripted, it largely lived up to the hype. Although he found it glitchy, he noted that those glitches can be easily corrected. He called the experience “stunning” and said it could be generative AI’s killer app.

On top of all this, Will notes that this week Google DeepMind CEO (the company’s AI division) Demis Hassabis was in Sweden to receive his Nobel Prize. And what did you do with your week?

Making all this even more impressive, the advances represented in Willow, Gemini, Astra, and Veo are ones that just a few years ago many, many people would have said were not possible—or at least not in this timeframe. 

A popular knock on the tech industry is that it has a tendency to over-promise and under-deliver. The phone in your pocket gives the lie to this. So too do the rides I took in Waymo’s self-driving cars this week. (Both of which arrived faster than Uber’s estimated wait time. And honestly it’s not been that long since the mere ability to summon an Uber was cool!) And while quantum has a long way to go, the Willow announcement seems like an exceptional advance; if not a tipping point exactly, then at least a real waypoint on a long road. (For what it’s worth, I’m still not totally sold on chatbots. They do offer novel ways of interacting with computers, and have revolutionized information retrieval. But whether they are beneficial for humanity—especially given energy debts, the use of copyrighted material in their training data, their perhaps insurmountable tendency to hallucinate, etc.—is debatable, and certainly is being debated. But I’m pretty floored by this week’s announcements from Google, as well as OpenAI—full stop.)

And for all the necessary and overdue talk about reining in the power of Big Tech, the ability to hit significant new milestones on so many different fronts all at once is something that only a company with the resources of a Google (or Apple or Microsoft or Amazon or Meta or Baidu or whichever other behemoth) can do. 

All this said, I don’t want us to buy more gadgets or spend more time looking at our screens. I don’t want us to become more isolated physically, socializing with others only via our electronic devices. I don’t want us to fill the air with carbon or our soil with e-waste. I do not think these things should be the price we pay to drive progress forward. It’s indisputable that humanity would be better served if more of the tech industry was focused on ending poverty and hunger and disease and war.

Yet every once in a while, in the ever-rising tide of hype and nonsense that pumps out of Silicon Valley, epitomized by the AI gold rush of the past couple of years, there are moments that make me sit back in awe and amazement at what people can achieve, and in which I become hopeful about our ability to actually solve our larger problems—if only because we can solve so many other dumber, but incredibly complicated ones. This week was one of those times for me. 


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